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2025 Super Bowl: A.J. Brown breaks out ‘Inner Excellence’ book after Eagles touchdown vs. Chiefs

The Philadelphia Eagles sure found their “Inner Excellence” in the first half, steamrolling the Kansas City Chiefs 24-0 at the break en route to a 40-22 win in Super Bowl LIX. Just before these two teams strolled into the locker room for halftime, A.J. Bown was able to extend Philadelphia’s lead with a 12-yard touchdown pass from Jalen Hurts. 

After celebrating with his teammates on the field, the wideout was seen once again reading “Inner Excellence” by Jim Murphy on the sideline. 

Brown was first spotted reading the book during Philadelphia’s wild-card matchup against the Green Bay Packers earlier this postseason. Naturally, given how uncommon it is to see an NFL player reading on the sideline like he’s at a local coffee shop, it immediately went viral, and the book surged in popularity. 

Book A.J. Brown was reading on Eagles sideline during win vs. Packers becomes No. 1 bestseller on Amazon

Jeff Kerr

As the attention around Brown’s reading habits grew, Murphy, who has since formed a kinship with Brown, was even spotted at Eagles practice and attended their divisional round contest with the Los Angeles Rams. 

Brown’s 12-yard touchdown came after the Eagles defense picked off Patrick Mahomes for the second time in the first half, giving the Eagles a commanding lead at halftime of Super Bowl LIX. As for Brown, that was the receiver’s second catch of the night. He concluded the first two quarters with 34 yards to go along with that score. 

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