He was the eleventh overall pick in the draft. As of Friday, however, Cowboys safety Caleb Downs had the top-selling jersey among all rookies.
Fanatics has announced, via Fox Sports, the ten best-selling rookie jerseys in the wake of the 2026 draft. Downs leads the way.
Raiders quarterback Fernando Mendoza, the No. 1 overall pick, lands at No. 5. That’s one spot behind Steelers rookie quarterback Drew Allar, a third-round pick, who sits at No. 4.
Here’s the full top ten: (1) Downs; (2) Dolphins linebacker Jacob Rodriguez; (3) Cowboys linebacker Malachi Lawrence; (4) Allar; (5) Mendoza; (6) Dolphins cornerback Chris Johnson; (7) Cardinals running back Jeremiyah Love; (8) Patriots offensive lineman Caleb Lomu; (9) Bears safety Dillon Thieneman; (10) Jets linebacker David Bailey.
The presence of two Cowboys defensive players in the top three and two Dolphins defensive players in the top six could be a reflection of the overall optimism the fans of those teams are currently feeling. For Dallas, the offense is among the best in the league; it won’t take much defensive improvement to make the team a contender. As to the Dolphins, it’s a new era with the hiring of G.M. Jon-Eric Sullivan and coach Jeff Hafley.
It’s somewhat surprising that none of the four receivers taken in the first round made the list. And the absence of Rams quarterback Ty Simpson reflects the reality that he’ll be spending a year (or two, or maybe three) behind Matthew Stafford.
The numbers will surely change once the depth charts are determined for 2026 and, after that, the games are played. The rookies who play and play well will see a spike in jersey sales.
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