The SuperMotocross World Championship Series is making a special claim to Saturday as Race Day with a new branding campaign.
Launching this week, the campaign will sport a unique visual identity, a custom “Race Day” song, and a multi-channel ticketing initiative designed to increase fan engagement and excitement.
“This campaign amplifies everything we love about Race Day and invites even more fans to join us in the experience,” said Dave Prater, Vice President – Supercross, Feld Motor Sports, in a news release. “Supercross brings together the world’s best athletes at the pinnacle of off-road motorcycle racing, showcasing unmatched levels of skill, bravery, strength, and endurance. Seeing the sport up close and meeting these remarkable athletes at FanFest, while being part of the crowd takes the excitement to a whole new level.
“This campaign is an invitation to experience Supercross live and in person in an entirely new way.”
Heading into the third season of the SuperMotocross League, which unified the Monster Energy Supercross and Pro Motocross series, the new campaign will build on the momentum created by the first two editions of the SMX Championship. The “Saturday is Race Day” visually marks the transition of the sport.
Feld Entertainment, the parent company of Supercross and SuperMotocross, will partner with Gupta Media, a 20-year-old company dedicated to rethinking the power of advertising to create deeper branding experiences.
“Supercross is all about community, energy, and the unforgettable feeling of being trackside,” said Sam Gomez, Senior Vice President of Digital Media and Communications at Feld Entertainment. “This campaign encapsulates the passion of our fans and the spirit of the sport while making it easier than ever for people to be part of the action. Thanks to Gupta Media’s storytelling and creative execution, we’re expanding our reach and delivering a campaign that lives up to the thrill of Supercross.”
The new look and feel of the campaign can be experienced across SuperMotocross’ digital channels, television, and social media in the coming weeks. Tickets for the 17-round Supercross season are on sale now. The three-round playoff locations have not yet been announced.
“Creating the ‘Saturday Is Race Day’ campaign was about capturing the raw energy and passion that make Supercross so special,” said Jen Perry, Executive Creative Director at Gupta Media. “We wanted to create something that not only resonates with fans but inspires them to engage and make it their own. Whether it’s through sharing their favorite Race Day moments with their families and friends or creating their own takes on the Race Day chant on social media, this is a rallying cry for the Supercross community to unite and amplify what they love about Race Day.”
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