The Bills’ new stadium has many great things. The obstructed views at some of the seats are not great.
The possibility that some customers committed to Personal Seat Licenses without being properly informed about the obstruction is the opposite of great.
Via Michael Petro of the Buffalo News, the Bills continue to work with PSL holders who have concerns about the sight lines from the seats they’ve committed to purchase. The team, per Petro, is “making sure these fans, who purchased a personal seat license for the right to own season tickets at the stadium, have had their expectations met for their seats.”
The Bills are dealing with the complaints on a case-by-case basis. Bills COO Pete Guelli told Petro that 20,000 fans remained on a waiting list after all PSLs were sold.
The easy fix would be to offer full refunds to those who believe they weren’t properly informed about the obstructed views, and then to offer the seats to those on the waiting list — with full disclosure of the obstructions. It’s possible that the Bills will have to charge less for the seats, if people won’t pay the suggested price for seats with an obstructed view.
Another possibility would be to negotiate a reduced rate for the obstructed-view seats, with the PSL purchasers getting a partial refund.
Regardless, someone will buy the tickets. And, as long as they know what they’re getting, it’s not an issue.
The Bills think that the sight-line issues were “clearly indicated” to those who committed to the tickets. Still, it’s unlikely that some 500 fans would be upset with the view they got if they knew in advance that it’s the view they would be getting.
The stadium architect has said the obstructions were part of the design. Apparently, something went haywire along the way. If it hadn’t, it wouldn’t be an issue; everyone who showed up for seats with an obstructed view would have had no reason to be upset.
Read the full article here
