Report: 2030 World Cup rights could hit $2 billion

Lionel Messi is scoring at will in the 2026 World Cup. FIFA will be scoring at will in advance of the 2030 World Cup.

Alex Sherman of CNBC reports that Disney, Netflix, and YouTube are interested in bidding on the rights for the next iteration of the tournament, in four years. Per the report, Amazon could also get involved.

Sherman adds that executives at various media companies are budgeting between $1.5 billion and $2 billion for the package. Fox is paying a paltry $485 million for the current World Cup.

FIFA reportedly hopes to bundle the English- and Spanish-language broadcasts for 2030. Telemundo has the Spanish-language rights in the U.S.

The 2030 World Cup will be played on three continents and in six countries, with games in Spain, Portugal, Morocco, Argentina, Paraguay, and Uruguay.

NBC also is interested in bidding on the package, but Sherman reports that NBC wouldn’t pay $2 billion for the rights.

The next World Cup happens in what will be the first year of the next wave of NFL deals. Which could prompt some companies to choose one or the other, given the expected price tag for the World Cup.